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Analysis of young people’s sneakers consumption preferences and marketing suggestions

Age

Influencing factors

Culture

Religion

History

The way of buying

Offline

Offline unofficial stores

Offline official stores

Online

Official online shops

Non official online stores

Social media

Technology

Quality

Practicality

Durability

Popularity

The popularity of the sports group or athletes

The popularity of the peers.

Appearance

Shoe shape

Colour

Brands

Foreign brands

National brands

Price

Comfort

Gender