Aims and Objectives

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CBI

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Instructional Design

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Focus Group

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Objectives

Types of Objectives

Customer Loyalty

Productivity/Efficiency

Customer Satisfaction

Quality

Survival

Environmental

Profit

Ethos

Growth/Size/Market Share

Independence

Wealth Creation

Employee Satisfaction

Measurable target

Plans/Strategies

help motivate employees

measure progress towards to its stated aims

Aims

Statement

Purpose

Strategies

States the course of action to meet the objective

Aims and Objectives