mind map of how design a brochure. Brochures are the spearhead of marketing efforts: their purpose is not only to inform the customer about the products or services you offer, but also to emphasize the fact that you offer better solutions than your competitors.
To realize a logical tour for the different products and argumentations
To accompany the text and the photographies on graphs or drawings
To include a good number of photographies in which there appear the products as well as demonstrations of his functioning. To attach explanatory feet of photo
To realize complete argumentations. To explain densely the benefits of the product or service and to do a summary of the same ones.
To print titles and clear and attractive subtitles
Use
To present to the public, as a new article of consumption, a certain service, a museum or a tourist destination(destiny).
Dividing the information
From the past towards the present, or from the present towards the future
From the central thing towards the incidental thing
From the known towards the unknown thing
From the simplest thing towards the most complex thing
Characteristics
Eulogistic character
To join the virtues of the object described with a view to waking up the curiosity and the interest of the reader.
Persuasive component
To claim that the reader acquires the presented product, come to the museum or visit the city