Chapter 15Multivariate

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Gerlach and Ely Model

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Chapter 15Multivariate

Analyze interdepenency

Multidimensional scaling

Measures distance fromideal and actual points

objective

Cluster Analysis

dimension free classifications

effective in discovery stages

Factor analysis

reduces redundency bygrouping variables with thesame factors

MIDLAND MEADOWS

Cluster analysis would allow Glen tosegment golfers view towards small golf courses

MONANOVA could be used to evaluategolfers feelings towards optional featureson the course

Select a technique

Measure interdependencies

at least interval

Ordinal or less

Measure dependencies

Interval

Nominal

MONANOVA

used extensively in marking research

measures the weights of effect by the interdependent var

MANOVA

takes into effect of the relationships between depen vars.

more effective than anovas on each variable

used to measure the effect on two or more dependent