Consumer Insight

Mehr dazu

Television has a negative influence on human health and we need to fix this by using television in the correct way

von Qiuyang Fu

Soil Pollution

von Cumba Guanin Cumba Guanin

General vocabulary word

von Samuel Anderson-McCoy

Problems Associated with Rapid Urbanisation

von Matt Blackett

Consumer Insight

Need states

Image Brand Association

Convenience

Examples - Availability, Ease of use, Price to Form factor etc.

Indulgence & Fun

Examples - Splurge, Treat, Reward Celebrate

Health, Nutrition & Diet type

Examples - Low fat, Light, Low sodium, Low carbohydrate, Paleo, Gluten free etc.

Impulse & Craving

Examples - Spur of the moment Want it now, C-Store, Game night

Hunger Satisfaction

Examples - Need sustenance, Energy, Tied me over

Material science

Examples - Solubility, Gel strength, Foam stability, Emulsion stability

Sensory

Examples - Ropy, Creamy, Smooth, Cohesive, Tart, Taste etc.