Contntinental

Mehr dazu

marketing plan

von camila santos

chapter 1

von Miss Universe

Future Tense (Dayna See)

von Ubaldys Lopez

Tourism Sectors

von Marcela Isabel Navarro

“Steal like an artist”

“An empty room - in coost perspective mood - is your most expensive room.”

PR and Marketing

Forms and ways

Other

Free night for certain people, companies

Celebrate Birthdays

Awards

Events - make event for guests also events for press

CSR - corporate social responsibillity

Electronic

Online reputation: tripadvisor, booking.com - should handle bad comments well

Direct e-mail

TV shows

Túrizmus.hu

Bloggers, youtube

Other websites:

we love budapest

Hotel’s Webpage

Always keep it up to date

Several desighns

webpage should work on iOS and Android and everything as well

Majority of booking made on phone

Up to date hompage

Printed

On site 5 senses - light, smell, etc - mood seting

Magazines - free room in return for a a peace in a magazine

Promotional material

Magazine eg: Continental Magazine - recomendatons and ads included from outside

Hotel directory

Minibar menu

Billboards, printed ads, magazines

Carrier

linked in, HostCo

Karrier continental account, hospitality

The market

Foreighners

Most of he guest

Hungarian

FnB outlets are oftern and mostly used by hungarians

It’s targeted to Tour Agencys - to keep them informed

To reach new business in the future

To be seen on the hospitality market

Aim:

To maximize guest number