CORPORATE CULTURES

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COMMUNICATIVE APPROACHES

von Caty Primo

PLURAL FORM

von DIAZ FARIAS DIAZ FARIAS

mapa cons

von fabricio romaniello

Imperialism in China

von ester ohman

CORPORATE CULTURES CATEGORIES

GOFFE AND JONES 1996

categories

network

mercenary

fragmented

Community

levels

solidarity

sociability

SONNENFELD 1988

the strength

the baseball team

the club

the academy

COMPANIES BENEFITING

Hewlett Packard

Southwes Airlines

Wal-Mart

BENEFITS CULTURE

continuous improvement

new ideas

exchange of information

trained personnel

teamwork