Digital Marketing (Metha Maneerat 60115086)

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Digital Marketing (Metha Maneerat 60115086)

What is a digital marketing strategy?

It is a detailed plan on how you can utilize the different digital marketing channels to achieve your business goals.

Digital Marketing VS Online Marketing

NOT SAME Due to...

Online Marketing is a SUBSET of Digital marketing

That online marketing channels are based solely on the Internet while offline marketing channels have to do with digital devices that are not necessarily connnected to the internet

Digital Marketing VS Traditional Marketing

That digital marketing campaigns are executed exclusively through digital channel and this give marketers more control, tools and data to analyze the effectiveness of a campaign.

All digital marketing channels

Have similar sales funnels. What differs in many cases is the terminology used to describee each stage of the funnel.

Advantages and Disadvantage of digital marketing

Disadvantage

-Skills and training -Time consuming -High competition -Complaints and feedback -Srcurity and privacy issues

Advantages

-Global reaching -Lower Cost -Measurable results -Open new markets -Social currency -Conversion reates

What is it?

All marketing channels and method to promote product or services on Internet or electronic devices