Market Research METHODS

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AMIRA AND HALIDAH (INPUT)

von nur halidah

Validation and Verification

von Kezia Bailey

Empire State Building

von Christian Melone

pschology teachers_theories

von B Carron

Market Research METHODS

OBSERVATION most powerful

no replacement for customer surveys and interviews

less expensive than focus groups

company representative taking notes

ideal users engage with product/ competitor's product

not influencing each other

natural setting

FOCUS GROUPS most dangerous

biases

different moderator personalities, same study

forceful participant

prone to errors if done cheap

expensive if done right

trained moderator leads discussions

marketing message

user experience

product

carefully selected group of people

fits company's target market

INTERVIEWS most insightful

big benefits in understanding target customers

insightful threads

greater empathy for their experience

one-on-one conversations

in-person or video conferencing

SURVEYS most popular

straightforward analysis

collect a lot of data quickly

easy and inexpensive

online or via email delivery

qualitative research

closed-ended q

open-ended q