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The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
List the ways that you can reach your market segments. Examples include:
Add a description of your market research.
What market research have you done to identify the best routes to market for your particular segment?
174 Mamíferos
156 Aves
127 Répteis
44 Anfíbios
325 Peixes
You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.
How will your balance sheet change as a result of this initiative?
Add a key point from the balance sheet forecast.
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
Add the key points about the track record of your team and your capabilities.
Add short descriptions of the key products and services which bring your mission to life and are making it happen.