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CHAPTER 5 controlling

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Floating topic

Big Ideas in Organisations

Marketing and operations coordination

Operations Management

Operations management

Operations strategy

Operations

Product and service design

Design of a new product

Design Processes

Development of a new product

Review of market performance

Commercialization

Test marketing

Product Development

Business analysis

Concept testing

Idea screening

Idea generation

Turnaround priorities

Rasing finance

Financing

External business environment

Business environment

Inter-National Trade

International trade

Outsourcing

offshoring

onshoring

Marketing Environment

Marketing mix

Marketing research

Marketing concept

Micro Environment

Macro Environment

Marketing