Attention (ACS)

Honelako gehiago

Anciens de Kelkoo en 2012

jo poli‑k egina

OTD - Chapter 8 Org. Design; strategy in a changing global environment

Sander van der Kolk‑k egina

Web Technologies

Ashton Stanley‑k egina

Schitzophrenia

Natalia Kazakova‑k egina

Attention

Divided attention

Automaticaity

carried out without awareness

Dual-tasking is possible if using different modalities

Multimodality

There is a limit on concurrent activities

task difficulty, complexity

dependent on noise, stress, work-load

Design

reinforce messages

attract attention where necessary

information layout and entry forms

Driven by expectatiions, anticipation, motivations

goal driven

top down

Driven by external world: stimuli, colour, movement

Bottom up

Activated by top-down and bottom-up

tightly linked to eye/head movements

tightly linked to memory

multimodal

limitied