Attention (ACS)

Honelako gehiago

Alzheimers

Joerg Bauer‑k egina

การออกแบบบรรจุภัณฑ์สำหรับกรอบโทรศัพท์หน้าขนมเค้ก

Darada wijitrtongseang‑k egina

Accelerated Training

Frank Mrosk‑k egina

Sustainable Design

Jaime Mesa‑k egina

Attention

Divided attention

Automaticaity

carried out without awareness

Dual-tasking is possible if using different modalities

Multimodality

There is a limit on concurrent activities

task difficulty, complexity

dependent on noise, stress, work-load

Design

reinforce messages

attract attention where necessary

information layout and entry forms

Driven by expectatiions, anticipation, motivations

goal driven

top down

Driven by external world: stimuli, colour, movement

Bottom up

Activated by top-down and bottom-up

tightly linked to eye/head movements

tightly linked to memory

multimodal

limitied