Attention (ACS)

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Schools of Thought

por Julian Blandi

ecstasy

por Angel Stallcup

Attention

por Joerg Bauer

Sustainable Design

por Jaime Mesa

Attention

Divided attention

Automaticaity

carried out without awareness

Dual-tasking is possible if using different modalities

Multimodality

There is a limit on concurrent activities

task difficulty, complexity

dependent on noise, stress, work-load

Design

reinforce messages

attract attention where necessary

information layout and entry forms

Driven by expectatiions, anticipation, motivations

goal driven

top down

Driven by external world: stimuli, colour, movement

Bottom up

Activated by top-down and bottom-up

tightly linked to eye/head movements

tightly linked to memory

multimodal

limitied