Attention (ACS)

Mer som dette

Process map Brainstormings

Ved Mindomo Team

CX inside Zara stores

Ved Maria Ines Vaccari

Boot Process

Ved Egert Kängsepp

Muscular System Anatomy

Ved Heather Carter

Attention

Divided attention

Automaticaity

carried out without awareness

Dual-tasking is possible if using different modalities

Multimodality

There is a limit on concurrent activities

task difficulty, complexity

dependent on noise, stress, work-load

Design

reinforce messages

attract attention where necessary

information layout and entry forms

Driven by expectatiions, anticipation, motivations

goal driven

top down

Driven by external world: stimuli, colour, movement

Bottom up

Activated by top-down and bottom-up

tightly linked to eye/head movements

tightly linked to memory

multimodal

limitied