Strong corporate culture

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COMMUNICATIVE APPROACHES

by Caty Primo

Rap

by Jacko Chen

Business ethics

by DIANA MAGALY LEYVA PEREZ

LOUISIANA

by Diana Nino

Strong corporate culture

Dominant set of norms

The corporate culture chould be stronger than subcultures.

in companies there are peoplo from many cultures.

Cultural Benefits

Many companies benefiting from the positive effects of corporate culture included.

Cultural categories

Sonnenfeld, 1988

The fortress

The baseball team

The academy

The club

Goffee and Jones’ (1996

Levels of sociability, solidarity.

networked, mercenary, fragmented and communal

Very important topic in companies