Strong corporate culture

Mai multe ca aceasta

The Weimar Republic

după MARCO FINUCCI

COMMUNICATIVE APPROACHES

după Caty Primo

Polish traditions

după etwinning 3

Celebrating society

după Debbie Adewunmi

Strong corporate culture

Dominant set of norms

The corporate culture chould be stronger than subcultures.

in companies there are peoplo from many cultures.

Cultural Benefits

Many companies benefiting from the positive effects of corporate culture included.

Cultural categories

Sonnenfeld, 1988

The fortress

The baseball team

The academy

The club

Goffee and Jones’ (1996

Levels of sociability, solidarity.

networked, mercenary, fragmented and communal

Very important topic in companies