Business Growth

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CM - Chapter 3 - Why organizations change

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Social Change

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Money

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Business Growth

Internal Growth

Promotion of existing business

By expanding the product line

By opening up branches in different locations

External Growth

Takeover & Mergers

Conglomerate integration

Completely different industry

Vertical integration

Same industry at a different stage of production

Downward Integration

Upward Integration

Horizontal Integration

Same industry and same stage of production