digital advertising 5E

Lisää tämän kaltaisia

TOOLSET

luonut Stefano Di Persio

ECM

luonut Pero Gruyo

Content vs. Function

luonut Elizabeth O'Sullivan

Social Media Terms & Concepts

luonut James McElroy

digital advertising

Email advertising

promotions and discounts sent by companies to subscribers

Targeted online advertising

tracks the online activities of consumers through cookies

Search Engine Optimisation (SEO)

helps a website ranking higher in search engine result pages

Pay-per-click (PPC)

advertisers get paid each time a user clicks on their adds

Banner advertising

uses banner adverts on web pages and consists of a steady or animated image

Content advertising

creation and promotion of contents that include: blogs, infograpghics, reports etc...