Enterprise Computing

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MARK MALLOCH BROWN

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OM at Ferrari

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Marketing Research

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Enterprise Computing

Typical User

Nonmanagement Employees

Operational Management

Middle Management

Executive Management

Types of Enterprises

Transportation

Educational

Government

Wholesale

Service

Retail

Functional Units

Information Technology

Customer Sevice

Distribution

Sales

Marketing

Manufacturing

Engineering or Product Development

Human Resources

Accounting and Finance

Distribution systems

Provide information and analysis on inventory in a warehouse

Manage and track shipping of products

Provide forecasting for inventory control