M&A

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CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

luonut Clarissa Villegas

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Problems

possible financial losses

dismissal of old staff

cultural reorganisation

Main stages

Solving problems connected with differences of companies

Understanding the gains and losses

analyze the potential target

Decide: merge or buy

M&A

Acquisition

when a larger company buys a smaller one, and the smaller company may not be hаppy because its identity will be lost

Merger

when two companies join together as equals to form one, and the process is mutually consensual

very long-term strategic decision