Member needs mind map

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The Ultimate Marketing Strategy - Making Customers Come to You

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luonut JHON EYDER GAVILAN ROJAS

Katfhangene Coffee Cooperative Members' Needs

Value Added Serices

coffee Grading

Sorting

Processing

secondary/milling

primary

Transport

Input transport

Coffee transport

Coffee parchment storage

Coffee packaging

Business Management Services

Training services

myccop training

Funding proposal development

Business Plan development

farm record keeping

Book keeping

Good crop husbandry

Financial Services

Risk insurance

Credit Scheme

Savings Scheme

Coffee sales guarantees

Access to government subsidies

Marketing Services

Certification schemes

Organic

rainforest

Fairtrade

Marketing strategies

Market information

Coffee prices

New coffee consumption trends

Consumer needs

Promotion services

Coffee branding

Trade fairs/exhibitions

Contract negotiation

Production Services

Veterinary services

Advisory services

New coffee varieties

Weather patterns

Pest control

Modern production techniques

Subtopic