Our Status Overview Note: Nov.6,2024

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Coca-Cola's marketing strategy

luonut Geovanna Palacios

chapter 1

luonut Miss Universe

My SAP

luonut rohan poovaiah

Bakery Mindmap

luonut Babalwa Ndlovu

② Member Enrollment

Hotel Onsite

Upon Check In / Non Direct Booking Guest

Upon Banquet Use

Upon Restaurant Use

Online Enrollment upon booking

① BE CV

Direct Bookig ＝Online Booking Engine CV contrinutors

Loyalty

Loyalty Strategy

Benefit Strcture

Promotion

Hotel・Marketing・CRM

Hotel Promotion Compilation

Annual Event

Time Sale

Seasonal Promotion

Weekly eDM

Segmented DBM

Pricing

RM

Promotional Pricing

Rate Parity Compliance

Member Discount Discount Policy Compliance

BE PV

CRM

Line

eDM

Hotel

Hotel Web PV

Marketing

Member Web PV

Brand Web PV

Marketing Funnel

サブトピック

CV Break Down

15%

Non Member: Not enroll and book

85%

New Member：Enroll and Book

Existing Member：Log in and Book

Our Status Overview Note: Nov.6,2024