Racial Bias Leadership

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To Kill a Mockingbird

luonut Minseok Kwak

CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

luonut Clarissa Villegas

GLBT

luonut A M

gender identity

luonut Abbey Robarts

Racial Bias/Leadership

Racial Sterotypes

African American/Hispanic - negative

Asian - Positive

Sources of exemplars

History

Current Leader positions

Leadership Categorization Theory

LCT evaluates leaders perceptions of leaders

Person's prototype leads to a match or mismatch of a person's leadership

recognition based process is comparing a target person with a prototype

Prototype represents a central tendency or average characteristic of members of a group

Individuals develop categories to help them organize and process information

Beliefs of Leadership result in Leadership Prototype

Race

Whites get higher perfomance evaluations

Politics

Culture

Gender

Few Minority Leaders

Evaluation of

Task Compentcies

Leadership Skills