Strategic marketing

Lisää tämän kaltaisia

Area of Study: Belonging

luonut Pamela Cohen

Marketing Research

luonut charlie siau

WSP HSE Strategy

luonut Richard Grinham

The directors of a property company are looking at whether they shouldconstruct a new office building. The economy is doing well, and the amount ofvacant office space is reducing sharply. As part of their decision they decide to use the 6 Thinking Hats te

luonut Serik Ayazhan

develop your brand

Strategic marketing

A noun is a word that functions as the name of some specific thing or set of things, such as living creatures, objects, places, actions, qualities, states of existence, or ideas.

Strategic plan

8) expenditures and budget

7) timetable

6) risk assessment

5) selling plan

4) marketing mix

3) the positioning of products

2) Target market

1) Objective

Different analysis

external audit

leads to the opportinities/ threats analysis

competitors

market trends

market research

other analysis

organisational issues

product life-cycle

financial analysis

Internal audit

competitive position

special advantages

customers, services

leads to the strengths/weakness analysis

Why do we need this?

to develop the strategic plan for the company