The Five W’s and H

Lisää tämän kaltaisia

Bulletproof Business Blueprint

luonut Debbie Lattuga

chapter 1

luonut Miss Universe

Video Tube Producion

luonut Crisantos Hajibrahim

Chapter 4:Managing marketing information to gain customer insights

luonut grace 妮妮

The Five W's and H

How?

custom content marketing plan

different approaches for the various segments

Why?

Why does my customer want this content?

Why does my content matter?

Where?

Which marketing channel works best?

When?

Duration and sequence

When does my audience need the solution?

timeline

What?

externally

What’s the specific value of my content?

internally

define my objective

KPIs

Who?

buyer persona

interviews

surveys

Who will benefit the most from my content?