Web Content Analysis

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Core Values

luonut Sarah Murphy

Multimedia

luonut Kath Swagerman

TOURISM

luonut paula cortes

Types of Deception

luonut darren walkre

Web Content Analysis

Hypermediacy

Analog analogs

Sophistication of mediation

Audio/Visual Presentation

Seamlessness v. Intrusiveness

Interface Navigation

User Agency

Approachability

Ease

Advertising

Intrusiveness

Collaboritive Advertising Experience

Opaque Ad Experience

Hypermediated/Transparent Ad Experience

Economics of Access

Paywalls

Main topic

Immediacy

Designed "glitches"?

Hierarchy of Transparency

Nature of Content

Authority/Ethos

User "Trust"

User and Content Provider

What content provider knows about user.

Imagined Readership

User to User Relationship

Tone of Conversation

"Comment" options

Method of Interactivity