作者：Abigail Guevara Sánchez 4 年以前
374
Los aspectos económicos, sociales y de regulación de la publicidad
作者：Abigail Guevara Sánchez 4 年以前
374
更多类似内容
To name your story, you have to think about the overall message and what you want your audience to understand from the story. Also, make it relevant and easy to remember.
The ending of a story is essential. We all know that if the ending is weak, what happened before loses its importance. So make it unpredictable, but fair. A resolved ending answers all the questions and ties up any loose threads from the plot.
La publicidad, señalan, también promueve un estándar de vida más alto
Los anunciantes desean alcanzar, no ofender, a este mercado considerable de consumidoras en ascenso social. Algunas agencias están vinculadas a consultoras feminis-tas que revisan anuncios que puedan correr el riesgo de ofender a las mujeres.
Aunque el problema de la saturación es fastidioso para los espectadores y anunciantes por igual, la mayoría de las personas lo tolera como el precio por tener televisión gratuita, libertad de prensa y un estándar alto de vida
La publicidad es apoyada por comercializadores que desean vender sus productos, pero nadie mercadea la posición opuesta de por qué no necesitamos o no deberíamos comprar en absoluto un bien particular.
This is the closure section of the story.
See examples of possible outcomes below:
Try answering these questions to come up with a closure:
- Have all the problems been solved?
- Is there a clear picture of what happens with each character in the story?
- Has the challenge transformed your main character?
- How do the characters feel in the end?
This is the moment when the main character surpasses the last obstacle and finally faces their greatest challenge.
The climax usually follows one of these patterns:
Type in your answer.
no corresponden a la marca, sino al consumidor o al contexto social en que éste usa la marca
Refiere a afi rmaciones subjetivas exageradas de las que no puede demos-trarse que sean verdaderas o falsas, como “el mejor”, “premier” o “la única forma de volar”
The middle of the story is where you add layers of complications that will lead to the end. Reveal more about the character's journey. Did their personality go through changes? How did they overcome the challenges? And as you build up the story’s central conflict, make it more personal to that character. Also, from the middle act, you have to lead into the final act.
La publicidad estimula una economía sana. También ayuda a crear consumidores con fi nanzas saludables que están más informados
Desde el punto de vista histórico, cuando los ciclos de negocios declinan, las compañías reducen sus gastos en publicidad
La libertad de anunciar fomenta que los negocios generen nuevas marcas y mejoren las antiguas.
Demanda de una marca particular
Demanda para la clase de productos entera
There wouldn't be any tension and excitement in your story if there weren't any obstacles in your character's way.
A story is nothing more than a character overcoming a series of difficulties to reach the desired goal. Obstacles usually create suspense and conflict. In overcoming obstacles, there is growth: weak becomes strong; hatred turns into love; sadness into happiness; wrong into right; lies into truth; or evil becomes good.
See a few examples below:
Your character(s) need(s) motivation in order to solve the challenge(s).
Why does your character need to confront this challenge? What does he/she expect to accomplish by solving it?
See a few examples:
Puntos importantes:
En el menudeo el precio es un elemento prominente en muchos anuncios, así que la publicidad tiende a mantener los precios bajos.
A lo largo de la historia, en industrias sujetas a regulación gubernamental de precios (agricultura, servicios públicos) la publicidad no ha tenido efecto en sus tarifas.
La publicidad es un elemento del sistema de distribución masiva que permite a muchos fabricantes realizar una gran producción, lo cual a su vez disminuye el costo unitario de las manufacturas.
Como uno de los muchos costos de hacer negocios, en efecto, el consumidor que compra el producto paga la publicidad.
Each story has a main character and that character usually needs to solve a problem or challenge. The character's challenge is the one that creates tension throughout the story.
Type in any other challenges which other characters in the story need to face.
In most stories, there are 3 challenges. The number 3 is a mystical number symbolizing completeness. Try to come up with interesting challenges with which your character needs to struggle.
See a few examples below:
In the beginning of the story (or the exposition), you will need to introduce the setting and characters. You might also want to introduce the main conflict. This part of the story is important because it gives the reader necessary background information and maybe even a first insight into a character’s personality.
Characters are essential to a good story. Usually, the protagonist(s) is/are the most affected by the plot. Introduce a character by focusing on their actions, interests, and occupation, as the physical appearance doesn't make a difference in most cases.
