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PLANNING A PUBLIC INFORMATION PROGRAM ( CHAPTER 4)

PLANNING PUBLIC INFORMATION PROGRAM

STRATEGY

SCHEDULING

DETERMINING PROCEDURES & ACTIONS

ESTABLISHING GOALS & PRIORITIES

TIMEBOUND

REALISTIC

ACHIEVABLE

MEASURABLE

SPECIFIC

USER

ORGANIZATIONS & GROUPS

OPINION LEADERS

PRIORITY TARGET AUDIENCE

GENERAL PUBLIC

PURPOSE

CONVINCING

CONTINUITY & REPETITION

ACCOUNTABILITY

HOW TO START

REMIND

PERSUADE

INFLUENCE

INFORM

PLANNING

IMPORTANT

TO PREVENT HAPHAZARD, INEFFECTIVE COMMUNICATION

DEFINE

SYSTEMATIC PROCESSBY GATHERING INFORMATION, ANALYZING & APPLY