av Nik Syahmi 6 år siden
304
4-Sheet 1
PLANNING A PUBLIC INFORMATION PROGRAM ( CHAPTER 4)
PLANNING PUBLIC INFORMATION PROGRAM
STRATEGY
SCHEDULING
DETERMINING PROCEDURES & ACTIONS
ESTABLISHING GOALS & PRIORITIES
TIMEBOUND
REALISTIC
ACHIEVABLE
MEASURABLE
SPECIFIC
USER
ORGANIZATIONS & GROUPS
OPINION LEADERS
PRIORITY TARGET AUDIENCE
GENERAL PUBLIC
PURPOSE
CONVINCING
CONTINUITY & REPETITION
ACCOUNTABILITY
HOW TO START
REMIND
PERSUADE
INFLUENCE
INFORM
PLANNING
IMPORTANT
TO PREVENT HAPHAZARD, INEFFECTIVE COMMUNICATION
DEFINE
SYSTEMATIC PROCESSBY GATHERING INFORMATION, ANALYZING & APPLY