Attractiveness of TUI

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CONTENUTI MULTIMEDIALI

von Virginia Ruggeri

Education System in the United Kingdom

von Nadezhda Chebotareva

Implementing Technology in the Classroom

von Sallie Draper

NL5-Learner Personalities

von Kim Fahle

Attractiveness of TUI’s Educations portfolio of brands in Delhi

ROI

Marketing Strategy (V3)

Expected Profit

Cost

Revenue

Is Delhi an attractive city for school trips (Macro)

Political

Legal

Market Size

Growth

Supply Analysis

Competitor Characteristics

Main Product Categories

Price range

Selling method

Presence

Time in Business

Competitive Landscape

Demand Analysis

Motivation (parents/schools/students)

Information Flow

Choosing an operator

Attributes

Information research approach

Choosing trip type

Barriers

Variables

Current type of trips

Seasonality

Destination

Price

Duration

Volume

Structure of schools in India

Other variables (un-aided/aided, public/private)

Classes

Curricula

Government Influence