Attractiveness of TUI

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Philosophical Foundations, Conceptions of Curriculum, and Curricular Designs

luonut Y Zlotnik

DANIEL DEFOE (1660-1

luonut Ardo Ardi

Curation in Education: Great Examples

luonut Robin Good

Major Issues Currently facing State and Local Governments

luonut Raheem Brown

Attractiveness of TUI’s Educations portfolio of brands in Delhi

ROI

Marketing Strategy (V3)

Expected Profit

Cost

Revenue

Is Delhi an attractive city for school trips (Macro)

Political

Legal

Market Size

Growth

Supply Analysis

Competitor Characteristics

Main Product Categories

Price range

Selling method

Presence

Time in Business

Competitive Landscape

Demand Analysis

Motivation (parents/schools/students)

Information Flow

Choosing an operator

Attributes

Information research approach

Choosing trip type

Barriers

Variables

Current type of trips

Seasonality

Destination

Price

Duration

Volume

Structure of schools in India

Other variables (un-aided/aided, public/private)

Classes

Curricula

Government Influence