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Kategorien: Alle - innovation - marketing - strategies - growth

von Marcus Thompson Vor 4 Jahren

348

Entrepreneurial Marketing

The text outlines key aspects of entrepreneurial marketing, focusing on strategies and competencies necessary for high-impact ventures. It addresses the internationalization of businesses, emphasizing the importance of scaling up for growth.

Entrepreneurial Marketing

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Course Material

Cases

Case: The Entrepreneurial Boss

Case: Barbie for a new generation

Cases: TED talks about Entrepreneship

Case: Next Generation Disruption

Assessment Guidelines

Outline to Entrepreneurial Marketing

Course Outline

High-impact Ventures

Scaling up for growth

Born Global and Internationalisation

Small and large

Entrepreneurial decision making

Entrepreneurial learning

Market adaptations

Marketing competencies

Strategy, Innovation, Entrepreneurial Marketing

Enterprise or entrepreneurship

Innovation and creativity

Chaos and entrepreneurial strategies

Traits and Mindsets

Network ties

Mindsets

Trailts

Core concepts

Marketing for high-impact

Core concepts in marketing

Perceptions of entrepreneurs