Entrepreneurial Marketing

Lisää tämän kaltaisia

Marketing Mix

luonut Defne Gurel

CM - Chapter 3 - Why organizations change

luonut Sander van der Kolk

Strategic Marketing Plan

luonut Mindomo Team

key terms of term # 3

luonut nadra imtiaz

Entrepreneurial Marketing

Course Material

Cases

Case: The Entrepreneurial Boss

Case: Barbie for a new generation

Cases: TED talks about Entrepreneship

Case: Next Generation Disruption

Assessment Guidelines

Outline to Entrepreneurial Marketing

Course Outline

High-impact Ventures

Scaling up for growth

Born Global and Internationalisation

Small and large

Entrepreneurial decision making

Entrepreneurial learning

Market adaptations

Marketing competencies

Strategy, Innovation, Entrepreneurial Marketing

Enterprise or entrepreneurship

Innovation and creativity

Chaos and entrepreneurial strategies

Traits and Mindsets

Network ties

Mindsets

Trailts

Core concepts

Marketing for high-impact

Core concepts in marketing

Perceptions of entrepreneurs