Group B: Case 13, China's Home Improvement Market

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Conceptual Framework

von Zhenhuan Ou

Chapter 4

von Candi-lee Wiggins

Factors that Influence Liveability

von April Weyling

factors that Influence livability

von Abbi Todd

China's Home Improvement Market

Home Depot

Challenges

Stiff Competition

Lack of Locations

Discrimination

Supply Chain

Customers don't do Home Improvement

Late-Mover (Dis)advantage?

Enter?

Economic Growth

Foreign Company Entry

Fourth Generation

Jiang Era

Deng Era

Mao Era

Real Estate

Investing

Raised Expectations

Higher Incomes

Better Public Housing

Economy & Real Estate

Statistics

GDP (Nominal)

GDP (PPP)