Group B: Case 13, China's Home Improvement Market

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Myntra

par Vidhi Mukhija

Market Economy

par Анна Рязанцева

Vans

par Melody Ahmadi

$150k Income

par Neil Simpson

China's Home Improvement Market

Home Depot

Challenges

Stiff Competition

Lack of Locations

Discrimination

Supply Chain

Customers don't do Home Improvement

Late-Mover (Dis)advantage?

Enter?

Economic Growth

Foreign Company Entry

Fourth Generation

Jiang Era

Deng Era

Mao Era

Real Estate

Investing

Raised Expectations

Higher Incomes

Better Public Housing

Economy & Real Estate

Statistics

GDP (Nominal)

GDP (PPP)