What is Marketing?

Honelako gehiago

Oprah Winfrey

Lydia Bégin‑k egina

marketing plan

camila santos‑k egina

Life Design

Mirika Gray‑k egina

Street Food Festival

Asma Karimi‑k egina

What is Marketing?

Four P's of Marketing

Product

Place

Promotion

Focus: Broader than advertising

Sales Promotion - Sales/Discounts/Coupons

Price

Advertising

Convincing the consumer..

Influence Customers

Motivation

Market Research

1-on-1 interviews

Data - Trends

Focus Group

Subtopic

Surveys

Target Market

Segment

Choosing a sub group to market to

Women above 65+

Black women above 65+

Women

Men

YOU CANNOT SELL TO EVERYONE ALL THE TIME

Toothbrush/Soap

Selling Stuff

Services

Focus: Person providing service

Goods

Focus: Product