What is Marketing?

Plus de détails

Marketing Mix

par Defne Gurel

CLIC

par Rafa Mas Font

Lesson 1: What is a digital footprint?

par Summer Ly

Q2

par yuyun xie

What is Marketing?

Four P's of Marketing

Product

Place

Promotion

Focus: Broader than advertising

Sales Promotion - Sales/Discounts/Coupons

Price

Advertising

Convincing the consumer..

Influence Customers

Motivation

Market Research

1-on-1 interviews

Data - Trends

Focus Group

Subtopic

Surveys

Target Market

Segment

Choosing a sub group to market to

Women above 65+

Black women above 65+

Women

Men

YOU CANNOT SELL TO EVERYONE ALL THE TIME

Toothbrush/Soap

Selling Stuff

Services

Focus: Person providing service

Goods

Focus: Product