What is Marketing?

Még több ilyen

BRAND

Szerző: Ndouga Ndouga

Leadership Theories

Szerző: Lawrence Cozzens, Ph.D.

Colours M@tter plan

Szerző: Colours Matter

chapter 1

Szerző: Miss Universe

What is Marketing?

Four P's of Marketing

Product

Place

Promotion

Focus: Broader than advertising

Sales Promotion - Sales/Discounts/Coupons

Price

Advertising

Convincing the consumer..

Influence Customers

Motivation

Market Research

1-on-1 interviews

Data - Trends

Focus Group

Subtopic

Surveys

Target Market

Segment

Choosing a sub group to market to

Women above 65+

Black women above 65+

Women

Men

YOU CANNOT SELL TO EVERYONE ALL THE TIME

Toothbrush/Soap

Selling Stuff

Services

Focus: Person providing service

Goods

Focus: Product