Marketing Mix

Még több ilyen

The Ultimate Marketing Strategy - Making Customers Come to You

Szerző: Andrew Shuttleworth

4 principles of marketing strategy /Brian Tracy

Szerző: Jessica Sierra

THRIFT SHOP finish

Szerző: JOSEPHINE SATRIADI JOSEPHINE SATRIADI

Ice Hockey

Szerző: Xenia Korostyleva

Marketing Mix

LIMITATIONS

New Technologye.g. use of internet to start 'viral' campaigns

Competitionrival businesses will try to gain sales

Costbusiness needs sufficient financial resources

Promotionhow the product is communicated to consumers

Productcharacteristics of product or service being offered (e.g USPs)

4 P's for SERVICE SECTOR

Packaginglook of a product

Physical Evidenceallows consumer to make a judgment on organization

Processsystems used to deliver product

Peopleuse of human capital (employees)

Placelocation and distribution channels from which product can be obtained

Pricehow much consumer will pay, pricing strategies