What is Marketing?

Lisää tämän kaltaisia

Робоче місце маркетолога

luonut Гайдаєнко Діана

1920s How powerful was the KKK

luonut Joshua O'Leary

Leadership Theories

luonut Lawrence Cozzens, Ph.D.

Consumerism

luonut Miguel Carvalho

What is Marketing?

Four P's of Marketing

Product

Place

Promotion

Focus: Broader than advertising

Sales Promotion - Sales/Discounts/Coupons

Price

Advertising

Convincing the consumer..

Influence Customers

Motivation

Market Research

1-on-1 interviews

Data - Trends

Focus Group

Subtopic

Surveys

Target Market

Segment

Choosing a sub group to market to

Women above 65+

Black women above 65+

Women

Men

YOU CANNOT SELL TO EVERYONE ALL THE TIME

Toothbrush/Soap

Selling Stuff

Services

Focus: Person providing service

Goods

Focus: Product