Customer Profiles

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After Twenty Years

luonut Ahmed Ryan

Sri Lanka

luonut SK - 12NB - Rick Hansen SS (2542)

Business ethics

luonut DIANA MAGALY LEYVA PEREZ

Animals and Human Language

luonut LIZAMA HERNADEZ ALEJANDRA MARGARITA

Customer Profiles

Product Use

Marketers attempt to create loyalty in heave user catergory

Attempt to convert medium/light users to heavy users

How frequently they use a specfic type of product

Geographic

A system of measuring "where" consumers live

Rural vs Suburban vs Urban

Examples: In Toronto Chinatown, Little Italy K-Town, etc . . .

Psychographic

A way of profiling consumers how the way they "think"

Much harder to measure

A system of measuring consumers beliefs, opinions and interests

Less obivous than demographics

People who share the same lifesyle, interests and hobbies

Demograophic

Age Group (Children, Teens, Adults)

Cultural Impact: Preferences vary by ethnicity and culture

Consumers are segmented into (likely buyers) and secondary (occasional buyers)

Key Factors include age, gender, income and cultures

Income Impact: Low, Middle High