Customer Profiles

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Customer Profiles

Product Use

Marketers attempt to create loyalty in heave user catergory

Attempt to convert medium/light users to heavy users

How frequently they use a specfic type of product

Geographic

A system of measuring "where" consumers live

Rural vs Suburban vs Urban

Examples: In Toronto Chinatown, Little Italy K-Town, etc . . .

Psychographic

A way of profiling consumers how the way they "think"

Much harder to measure

A system of measuring consumers beliefs, opinions and interests

Less obivous than demographics

People who share the same lifesyle, interests and hobbies

Demograophic

Age Group (Children, Teens, Adults)

Cultural Impact: Preferences vary by ethnicity and culture

Consumers are segmented into (likely buyers) and secondary (occasional buyers)

Key Factors include age, gender, income and cultures

Income Impact: Low, Middle High