Increasing Cruise/Custom Holiday Sales

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Habakkuk 2:14 For the earth will be filled with the knowledge of the glory of the Lord as the waters cover the sea.

luonut KAREN SOFIA AVILA GARCIA

Tree organigram

luonut Hania Amir

4 principles of marketing strategy /Brian Tracy

luonut Jessica Sierra

The Ultimate Marketing Strategy - Making Customers Come to You

luonut Andrew Shuttleworth

Increasing Cruise/Custom Holiday Experiencewithin Keswall Branch Staff

Marketing

Specific segment targeting, eg. Honeymoon fairs

Theme evenings to promote Cruise/Custom holidays

Perform market research to understand local market drivers

Local Sponsorship / CSR activity to promote Cruise/Custom Holiday abilities of company

Direct marketing to potential customers - drive increased travel through promotion

Educate Staff

Encourage tour operators to give seminars/promotional material to staff

Supply relevant travel books

Educate staff on benefits of these types of holiday

Increase Experiences

Offer discounts for Cruise/Custom holiday travel

Team building Cruise/Custom holiday trip - expensive

Encourage Personal Cruise/Custom holiday travel amongst staff - key

Free flipflops

Staff Organisation

Attract Nora back after maternity leave (2nd highest 2005 Cruise salesperson)

Rotate-out staff to other branches to transfer Cruise/Custom Holiday sales knowledge

Rotate-in staff from other branches with Cruise/Custom Holiday experience