Increasing Cruise/Custom Holiday Sales

Mere som dette

COMMUNICATIVE COMPETENCE --- Is based on three models

af karina rocio silva vargas

THE MARKETING MIX

af Maria bascar

Vans

af Melody Ahmadi

CouchSurfing.com

af Anthony Papamarkakis

Increasing Cruise/Custom Holiday Experiencewithin Keswall Branch Staff

Marketing

Specific segment targeting, eg. Honeymoon fairs

Theme evenings to promote Cruise/Custom holidays

Perform market research to understand local market drivers

Local Sponsorship / CSR activity to promote Cruise/Custom Holiday abilities of company

Direct marketing to potential customers - drive increased travel through promotion

Educate Staff

Encourage tour operators to give seminars/promotional material to staff

Supply relevant travel books

Educate staff on benefits of these types of holiday

Increase Experiences

Offer discounts for Cruise/Custom holiday travel

Team building Cruise/Custom holiday trip - expensive

Encourage Personal Cruise/Custom holiday travel amongst staff - key

Free flipflops

Staff Organisation

Attract Nora back after maternity leave (2nd highest 2005 Cruise salesperson)

Rotate-out staff to other branches to transfer Cruise/Custom Holiday sales knowledge

Rotate-in staff from other branches with Cruise/Custom Holiday experience