Jim's Mowing

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Factors of the marketing management process

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Life Cycle of Microsoft

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Jim's Mowing

Largest franchise in Australia

Growing at a rate of 200 per year

3000 franchises across 4 countries

Business now does 33 different professions

and many more

plumbing

roofing

painting

dog wash

computer services

book keeping

antenna's

mowing

Expanded now to become Jim's Group

Founded in 1982 by Jim Penman

Began franchising in 1989

Successful because...

huge variety of franchises so appealing to huge variety of people to buy one of his franchises.

continually growing therefore continually being more widely recognised and hence utilised.