Pieceful Minds

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LUXOTTICA

luonut Federico Cerri

Corporate Communications Framework

luonut Rebecca Ward

ZARA

luonut 기 장

MCR3M0

luonut Sebastian Acosta

Reconnect with the moment, one piece at a time.

Pieceful Minds

Families Seeking Quality Time:

Art Lovers:

Age: Adults 30-65, typically with disposable income.

Puzzle Enthusiasts:

Age: Wide age range, from young adults to seniors.

Eco-Conscious Consumers:

Age: Broad range, but often includes Millennials and Gen Z who are highly aware of environmental issues.

Mindfulness Practioners

Age: Adults aged 25-55, often with a skew towards females.

Finance

Margins

60% Gross

30% net

Returning customer rate

Customer lifetime value

AOV

20- 25

Production

3 controllables for sustainability

Materials

End of life use

prodigi.com

Potential supplier

No tin

First Print on Demand orders

Bulk stock after establishing demand

UK Manufacturer

Mission:

Artist

Promote talented artists and help them get paid

Customer

Help our customers unplug, unwind and connect with oneself

Ourselves

Build a sustainable brand that encourages connection and mindfulness.

Marketing

Collabrations

Partnering with local businesses

B2B

Gift boxes

Community Engagement

Weekly newsletter

Paid advertising

Tik Tok

Insta/FB

Google

Influencer Partnerships

Artists

Wellness content creators

Short form content

Instagram reels

Tik tok

Product

Themed collections

Around topics

Around the artists

Mental health charity % ?

Sustainble

Plastic?

Sustainable Cardboard

Artist Led

Promoting the artist

Commission based

Brand

Visuals

Packaging

Imagery

Colours

Pastels

Earth tones

Teal

Sage green

Values

Empowering creativity

Sustainability: Committing to eco friendly practices, production and packaging

Community, artists and customers

Mindfulness: Encouraging presence and awareness in every moment