Pieceful Minds

Plus de détails

Heineken Operations

par Francesca Meucci

Nestle Project

par Halal Halal

THE MARKETING MIX

par Maria bascar

Exponents

par Jawdat Laveeza

Reconnect with the moment, one piece at a time.

Pieceful Minds

Families Seeking Quality Time:

Art Lovers:

Age: Adults 30-65, typically with disposable income.

Puzzle Enthusiasts:

Age: Wide age range, from young adults to seniors.

Eco-Conscious Consumers:

Age: Broad range, but often includes Millennials and Gen Z who are highly aware of environmental issues.

Mindfulness Practioners

Age: Adults aged 25-55, often with a skew towards females.

Finance

Margins

60% Gross

30% net

Returning customer rate

Customer lifetime value

AOV

20- 25

Production

3 controllables for sustainability

Materials

End of life use

prodigi.com

Potential supplier

No tin

First Print on Demand orders

Bulk stock after establishing demand

UK Manufacturer

Mission:

Artist

Promote talented artists and help them get paid

Customer

Help our customers unplug, unwind and connect with oneself

Ourselves

Build a sustainable brand that encourages connection and mindfulness.

Marketing

Collabrations

Partnering with local businesses

B2B

Gift boxes

Community Engagement

Weekly newsletter

Paid advertising

Tik Tok

Insta/FB

Google

Influencer Partnerships

Artists

Wellness content creators

Short form content

Instagram reels

Tik tok

Product

Themed collections

Around topics

Around the artists

Mental health charity % ?

Sustainble

Plastic?

Sustainable Cardboard

Artist Led

Promoting the artist

Commission based

Brand

Visuals

Packaging

Imagery

Colours

Pastels

Earth tones

Teal

Sage green

Values

Empowering creativity

Sustainability: Committing to eco friendly practices, production and packaging

Community, artists and customers

Mindfulness: Encouraging presence and awareness in every moment