Strategic Business Plan

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Strategic Business Plan Beauty and cosmetics

Strategic Business Planning

A well-defined process tool in strategic business planning

(for start- ups, new business units or new product spinoff)

will maximize the business's outlook for success. 

It is an on-going process!

• Attracts potential investors

• Solidifies business model and objectives

• Mitigates business risks

• Clarifies market opportunities

• Identifies obstacles

Business Plan

Full financial projections, target sales, product plan, marketing and sales activities

Set benchmark criteria

Future performance

Past performance

Sales & marketing challenges

Develop a new marketing plan for beauty and cosmetic products

Review sales channels

Review existing sales structure

New beauty product distribution channels

Review initial beauty trends research

Outline existing operations

Complete company financial plan

Project sales growth

Project cash-flow statements

Project P&L statements

Calculate financials

Re-establish the viability of company's product range

Organic skincare

Haircare coloring

Market Research

Provide Beauty Industry overview for marketing plan

Prepare company projections

Understand U.S. customer base and market

Analysis of top 5 competitors

Beauty & cosmetic marketplace

Cosmetics

Haircare

Skincare