Strategic Business Plan Beauty and cosmetics
Strategic Business Planning
A well-defined process tool in strategic business planning
(for start- ups, new business units or new product spinoff)
will maximize the business's outlook for success.
It is an on-going process!
• Attracts potential investors
• Solidifies business model and objectives
• Mitigates business risks
• Clarifies market opportunities
• Identifies obstacles
Business Plan
Full financial projections, target sales, product plan, marketing and sales activities
Set benchmark criteria
Future performance
Past performance
Sales & marketing challenges
Develop a new marketing plan for beauty and cosmetic products
Review sales channels
Review existing sales structure
New beauty product distribution channels
Review initial beauty trends research
Outline existing
operations
Complete company financial plan
Project sales growth
Project cash-flow statements
Project P&L statements
Calculate financials
Re-establish the viability of company's
product range
Organic skincare
Haircare coloring
Market Research
Provide Beauty Industry overview for marketing plan
Prepare company projections
Understand U.S. customer base and market
Analysis of top
5 competitors
Beauty & cosmetic marketplace
Cosmetics
Haircare
Skincare
