The markrting mix 4Ps

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luonut Ahmed Mohammed Humaid Al-Shaaili

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THE MARKETING MIX

luonut Maria bascar

The markrting mix 4Ps

PROMOTION

Personal promotion

Sales promotion

incentives

Advertising

Publicity

Press coverage

PLACE

Producers

Retailer

Wholesaler

end user

merchants

Delivery arrangements

Inventory size

Points-of-sales

coverage of the martket

PRICE

Discounts

Volume of sales

List price

PRODUCT

life-cycle

benefits

feature

size and packaging

brand name

Quality

Design

reputation

Subtopic

reliability

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